Digital Marketing Manager
Job Title Digital Marketing Manager
Location Coimbatore
Salary Rs 300000 - 400000
Experience 4 - 5 years
Shift Day Shift
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Job Details



Qualifications

1) Minimal Educational Qualifications: Any
2) Proven working experience (3-5 years) in digital marketing with consumer brands

Skills

1) Candidate should be an expert in paid marketing on Google AdWords & Facebook Ads
2) Experience managing SEO, SEM, emailers, social media and display advertising campaigns
3) Highly creative with devising digital campaigns that engage, inform and motivate users
4) Experience in creating design briefs for banners, landing pages and emailers
5) Strong analytical skills and data-driven thinking. Knowledge of analytics tools like Google Analytics
6) Up-to-date with the latest trends and best practices in online marketing
7) Candidate should be an expert in paid marketing on Google AdWords & Facebook Ads
8) Experience managing SEO, SEM, emailers, social media and display advertising campaigns

Role

1) Increase organic traffic through initiatives like optimizing pages to improve ranking for top search keywords
2) Manage performance marketing
o Manage PPC marketing
o Optimize to bring down cost of acquisition
o Choose relevant, exhaustive and expansive keyword
o Improve AdWords Quality Score o Manage and refine landing pages
3) Improve Repeat Rate
o Divide customers in key segments
o Decide monthly emailer content for all segments, decide on creatives
o Improve key stats for emailing activity (bounce/junk/open/click rate)
4) Improve User Experience
o Improve visitor to buyer conversion
o Find pages with high drop-offs, optimize to improve conversion
o Improve site speed, time on site and reduce bounce rate
5) Merchandising
o Own and update homepage banners and landing pages regularly
o Create brief for creatives, coordinate with web designer to create new pages/banners
6) Track and report key business analytics on a daily basis
7) Design, build and maintain our social media presence
8) Drive product launches
9) Conduct user researches
10) Collaborate with agencies and other vendor partners

No .of vacancies

1 vacancies

Perks

1) Powerful Spaces for Personal Growth
2) Inclusive Culture
3) Shared Vision for Global Well being




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